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Vendors lack affordable digital storefronts, while consumers juggle multiple platforms with inconsistent UX. Eco-Addis was designed to solve this with a single, unified super-app ecosystem tailored specifically to Addis Ababa's urban lifestyle — supporting Ethiopian Birr (ETB), Amharic context, and local business categories.","itemId":"e24cadb0-ba3e-496f-af3c-5061efe44c48","fieldSchemaId":"1dea6760-5247-4f82-ac25-a916374a50aa"},{"id":"136e0107-b4ea-4b37-9d07-3e4ec96eb561","value":"Urban Addis Ababa residents aged 18–40 — students, professionals, and small business owners who are mobile-first consumers.","itemId":"e24cadb0-ba3e-496f-af3c-5061efe44c48","fieldSchemaId":"2c7a2bbe-d2f7-4d5c-b562-fef361d6d080"},{"id":"d556698f-be66-4485-9a31-f4bcaf5e7d30","value":"Shop for products, food, and services in one place|Find nearby restaurants and get food delivered quickly|Order affordable rides without switching apps|Sell products or run a vendor shop digitally|Discover local businesses through video and stories","itemId":"e24cadb0-ba3e-496f-af3c-5061efe44c48","fieldSchemaId":"1c21fc4f-5941-479f-ba98-99db9ef1c955"},{"id":"b464c708-8fff-4552-80b0-6b3dc8f48917","value":"No single app serving e-commerce, food delivery, and rides in the Ethiopian market|Existing global apps (Jumia, Uber) lack local language support and local business inventory|Small vendors have no accessible digital storefront|Currency and payment flows are not localized (no ETB, no local delivery logic)|Distrust of complicated onboarding — users drop off before first purchase","itemId":"e24cadb0-ba3e-496f-af3c-5061efe44c48","fieldSchemaId":"0c3529ae-fa88-494a-a66a-4fc3bfa2d8d3"},{"id":"6ca17819-8ca0-48ae-9edf-25e64f41c67b","value":"Understand how Addis Ababa residents currently shop, eat, and travel — and where digital tools fail them","itemId":"e24cadb0-ba3e-496f-af3c-5061efe44c48","fieldSchemaId":"5caf2500-22a5-4cbf-90eb-587e47739a32"},{"id":"d2d9f4d8-c711-43cf-a28d-14279bf6ab8e","value":"User interviews with Addis residents across income groups|Competitor analysis: Jumia Ethiopia, ride apps, informal WhatsApp commerce|Card sorting to determine navigation structure for a multi-service app|Contextual inquiry at local markets and food spots (Bole, Saris, Merkato)","itemId":"e24cadb0-ba3e-496f-af3c-5061efe44c48","fieldSchemaId":"ed35c182-6eab-4a68-98b5-319665580c10"},{"id":"dc1a8184-7f9d-49f0-92d6-665ee3f73445","value":"Users strongly prefer a single app over switching — super-app model validated|ETB pricing and Amharic map labels are trust signals, not just nice-to-haves|Flash deals and time-limited offers drive impulse purchases in food delivery|Vendors want easy onboarding — category/subcategory industry selection must be simple|Social features (stories, video Watch tab) increase time-in-app and discovery|Ride-hailing users want saved frequent destinations and trip history at a glance","itemId":"e24cadb0-ba3e-496f-af3c-5061efe44c48","fieldSchemaId":"0e9c077a-2aef-45df-b028-46f628e29fa9"},{"id":"f391cd9d-6bdb-454d-9d2c-2349fca1d274","value":"A clean locally-rooted mobile super-app with five core verticals: Market Place (product discovery, vendor shops, wishlist, reviews, flash deals); Food Delivery (restaurant pages, special offers, basket, checkout, order tracking); Eco Ride (map-based ride ordering, delivery mode, trip history, Eco Miles loyalty); Watch (vertical video feed for business promotion and discovery); and Me (user profile, my products, wallet, shop management, referrals). Design uses amber/golden yellow primary, dark navy secondary, ETB currency throughout, and real Addis Ababa addresses and Amharic map context.","itemId":"e24cadb0-ba3e-496f-af3c-5061efe44c48","fieldSchemaId":"2e4ef859-a594-47ef-8651-825b333e6a2d"},{"id":"41b4542f-1aa6-4286-a32d-675bdaa82892","value":"Designing a super-app requires ruthless information architecture — the hardest challenge was keeping five product verticals discoverable without overwhelming the home screen|Localization is a UX feature not an afterthought — real Addis Ababa streets, ETB pricing, and Ethiopian food context in banners built immediate trust|Social commerce is underutilized in African markets — the Watch tab and Stories features were strong discovery and retention mechanisms|Vendors are users too — the vendor registration and boost flows needed as much design care as the consumer-facing shopping experience","itemId":"e24cadb0-ba3e-496f-af3c-5061efe44c48","fieldSchemaId":"8845d525-0b33-4c83-872c-134fa11d246f"}]}}}},"slugByItemId":{"f5524e22-68c8-465f-83ad-6867d4eb0ce8":"layoverlife-ai-smart-layover-companion","60b2e786-5592-4d30-9961-665a4b5fff7d":"frontline-policy-research-b2b-platform","2c293607-588d-41fe-9548-064be6299da1":"mekina-equb-bot-telegram-mini-app","a8bcc95c-279c-4434-8387-b2e42aab39ed":"ncis-national-credit-intelligence-system","7ea7f92f-850d-45d7-ae35-80acd1a0f890":"read21-teacher-certification-platform","9d6ffa50-ef73-4ef7-b576-7fc90e93aad5":"melkam-guzo-flight-booking-app","6001e698-0af3-4100-8ec1-eb452f963964":"e-lmis-digital-court-system","e24cadb0-ba3e-496f-af3c-5061efe44c48":"eco-addis-mobile-super-app","8fd36b2c-06fd-4a45-82f0-79d4527eca22":"bet-gebeya-property-listing-viewing-scheduler"}}