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Buyers and renters have no reliable, centralized platform to discover, evaluate, and schedule property viewings digitally. Agents lack a professional tool to showcase listings and manage client appointments. Bet Gebeya ('House Market' in Amharic) was designed to solve this by bringing property discovery, agent transparency, and viewing scheduling into a single, clean mobile experience — priced in ETB and built for the Ethiopian context.","itemId":"8fd36b2c-06fd-4a45-82f0-79d4527eca22","fieldSchemaId":"1dea6760-5247-4f82-ac25-a916374a50aa"},{"id":"88518f95-7751-4212-9154-4bc23103e202","value":"Two primary groups: Property seekers — urban Addis Ababa residents aged 22–45 looking to rent or buy residential properties (apartments, villas, condos). Real estate agents — individual agents and small agencies managing multiple listings across the city.","itemId":"8fd36b2c-06fd-4a45-82f0-79d4527eca22","fieldSchemaId":"2c7a2bbe-d2f7-4d5c-b562-fef361d6d080"},{"id":"e15df03c-d929-4478-ba51-c4cf9772008b","value":"Seekers: discover quality listings, evaluate properties with photos and pricing, contact agents, and book viewings without phone tag|Agents: showcase listings professionally, receive and manage viewing appointments, build a bookable profile","itemId":"8fd36b2c-06fd-4a45-82f0-79d4527eca22","fieldSchemaId":"1c21fc4f-5941-479f-ba98-99db9ef1c955"},{"id":"49aaf022-d18e-4e06-872a-afee9ccd42c9","value":"No single trusted platform for Ethiopian property listings with verified ETB prices|Scheduling viewings requires back-and-forth calls with no confirmation system|Listings on social media (Telegram, Facebook) lack standardized information — no consistent photo quality, price, or location format|Buyers have no way to evaluate an agent's track record before engaging|High-value decisions (multi-million ETB properties) require a trustworthy professional interface — informal channels erode confidence","itemId":"8fd36b2c-06fd-4a45-82f0-79d4527eca22","fieldSchemaId":"0c3529ae-fa88-494a-a66a-4fc3bfa2d8d3"},{"id":"470fa5b0-bff2-4c0e-81bc-19d2958947d7","value":"Understand how Ethiopians currently search for property and where the experience breaks down between discovery and viewing","itemId":"8fd36b2c-06fd-4a45-82f0-79d4527eca22","fieldSchemaId":"5caf2500-22a5-4cbf-90eb-587e47739a32"},{"id":"bec7d377-492e-4b95-b9ee-050799915d94","value":"User interviews with property seekers and active real estate agents in Addis Ababa|Competitive analysis: Engocha, JiJi Ethiopia, informal Telegram group listings|Content audit of existing listing formats to define minimum required information per listing|Card sorting to determine hierarchy: what do users want to see first on a listing?","itemId":"8fd36b2c-06fd-4a45-82f0-79d4527eca22","fieldSchemaId":"ed35c182-6eab-4a68-98b5-319665580c10"},{"id":"2989fdff-5709-41ad-a3ce-ab798cc7a77c","value":"Price and location are the two highest-priority data points — users skip listings that don't show both immediately|Photos drive trust — multiple interior images per listing significantly increase engagement intent|Agent credibility is a blocker — users want a phone number and email visible before committing to a viewing|Scheduling friction causes drop-off — users who can't book a viewing in-app simply don't follow up|ETB pricing is non-negotiable — listings in USD or without currency context are dismissed as not locally relevant|Star ratings for agents were unexpected but highly valued — users want accountability signals","itemId":"8fd36b2c-06fd-4a45-82f0-79d4527eca22","fieldSchemaId":"0e9c077a-2aef-45df-b028-46f628e29fa9"},{"id":"c60b2a99-c25d-4734-a382-4fbb9e1de9d5","value":"A focused trustworthy real estate discovery and appointment app with 21 screens across four core pillars: Explore (discover suggested, recent, and top listings at a glance with ETB pricing and agent ratings); Search (find properties by keyword with history and live results); Bookings (view, reschedule, or cancel property viewing appointments via an integrated calendar UI); and Profile (manage personal info, settings, and account security). Listing cards show photo, name, location, agent, star rating, and ETB price consistently across all screens.","itemId":"8fd36b2c-06fd-4a45-82f0-79d4527eca22","fieldSchemaId":"2e4ef859-a594-47ef-8651-825b333e6a2d"},{"id":"b02aca9a-6776-4bf3-a466-46b7943655f2","value":"Sign-up completion rate target: \u003e75%|Time from Explore to first Booking scheduled target: \u003c5 minutes|Task success (find property and schedule viewing) target: \u003e88%|Booking cancellation rate target: \u003c20%|User trust rating (post-session survey) target: \u003e4.2/5","itemId":"8fd36b2c-06fd-4a45-82f0-79d4527eca22","fieldSchemaId":"8c686487-39b9-4d4b-a3a6-968d461a1667"},{"id":"812d17f0-7401-401f-bc74-a38f73107a08","value":"Real estate requires a high-trust design language — clean blue, minimal clutter, and agent contact information front-and-centre was deliberate because users are making multi-million ETB decisions|Scheduling UX is its own discipline — the calendar/time picker flow needed three rounds of refinement to feel both powerful and simple|Content strategy is a design problem — the Suggested Title placeholder on the Explore hero revealed the design team hadn't defined editorial rules for featured content|Local naming is trust-building — using real Addis Ababa neighbourhood names and Ethiopian phone prefixes in prototype content made user testing sessions feel authentic","itemId":"8fd36b2c-06fd-4a45-82f0-79d4527eca22","fieldSchemaId":"8845d525-0b33-4c83-872c-134fa11d246f"}]}}}},"slugByItemId":{"7ea7f92f-850d-45d7-ae35-80acd1a0f890":"read21-teacher-certification-platform","9d6ffa50-ef73-4ef7-b576-7fc90e93aad5":"melkam-guzo-flight-booking-app","6001e698-0af3-4100-8ec1-eb452f963964":"e-lmis-digital-court-system","e24cadb0-ba3e-496f-af3c-5061efe44c48":"eco-addis-mobile-super-app","8fd36b2c-06fd-4a45-82f0-79d4527eca22":"bet-gebeya-property-listing-viewing-scheduler","f5524e22-68c8-465f-83ad-6867d4eb0ce8":"layoverlife-ai-smart-layover-companion","60b2e786-5592-4d30-9961-665a4b5fff7d":"frontline-policy-research-b2b-platform","2c293607-588d-41fe-9548-064be6299da1":"mekina-equb-bot-telegram-mini-app","a8bcc95c-279c-4434-8387-b2e42aab39ed":"ncis-national-credit-intelligence-system"}}